Due to this talk being an introduction to creative futures week, there was not I could use in my future work however I did pick up the key elements of the talk from Alec Shepley the Academic Head, School of Creative Arts, Glyndwr University.
Owing and Loving Your Creative Future: And Why It’s So Important.
- This week of creative future includes 50 -60 separate events.
- Where do we want to be in 5 years’ time?
- What does the future look like?
- What does success look like?
So what are the creative industries? –
- The term “culture industry” was coined by the critical theorists Theodor Adorno.
- The theory looks at the phenomenon of mass culture.
- The creative industries – comprises advertising, architecture, art, crafts, design, fashion, film, music, performing arts, publishing, R&D, software, toys and games, TV and radio, and video games.
- The first attempt to measure the value of the creative industries. In 1997, a newly elected Labour government in the UK decided to attempt a definition and assess their direct impact on the British economy.
- Creative Industries Mapping Documents 1998.
- Creative industries – potential for wealth creation.
Key Support Principles –
- Finance
- training
- information.
- Mentoring
- Funding
- Networking
NESTA
- Dynamic mapping of creative innovation.
- Cognitive skills for creativity.
- What can’t be defined until its created.
- Unpredictability.
- New learning.
In the creative industries – creative intensity is at around 90% – while its at 40% for other industries.
84,000 people in the creative industries – in 2015.
31,000 in related jobs.
“The creative industries today are central to the lives of people and businesses around the world. New business models in creative have emerged in recent years enabling individuals and small companies to compete with the largest and the best. This is now a sector where Wales has no commercial or technological disadvantage. We are constrained only by our talent, our ambition and our determination.
The Welsh Government’s priority is therefore to provide the support and guidance to ensure that no talent is unfulfilled and no marketable creative idea is wasted.” Creative Industries Sector Panel Chair, Ron Jones
Digital
- The fourth industrial revolution.
- Rapid growth in the digital realm.
- Digital is now see alongside craft/the creative arts in developing digital solutions.
- The Mostyn Project & SCA – studentships.
- Betsi Cadwaladr University Health Board NHS – looking at the effect of the arts in therapy.
The Skills Needed to Function in The Fourth Industrial Revolution –
- Collaborative partnerships
- competitions
- Rich dialogue
- Working well with organisations
- Data created
- Increase in audience reach
Elise Davies 